Many internet marketers, especially newcomers to online marketing, have a particular weakness. Their Achilles heel is the use of web master software. Unless you are reasonably skilled in html, javascript, php or cgi scripting, then it’s becoming increasingly difficult to create web pages that will attract visitors, keep them coming back, and most importantly – purchase your goods or services. This article outlines some essential, and simple to implement, web master software tools that anyone can use.
These may not be as fancy as some other web master software tools you may see floating around the net, but many of them are fundamental tools you'll use over and over again. If you're at all serious about being successful online, then you must become familiar with these tools.
You can obtain these essential web master software tools for free at my website. The toolpack contains wizards for creating some of the most useful web master software elements you'll ever need for your site. Don't underestimate them. Some of these are:
CONTACT FORM
Essential for allowing your site visitors to communicate with you. This also protects your email address being copied by unscrupulous robots crawling your site.
NO-SPAM EMAIL
This is a simple script that allows you to post your email address publicly without worrying about your email being collected by SPAM bots. Useful if you don't want to use a contact form as above.
EMAIL THIS PAGE
This is essentially a Tell-A-Friend script. Great for visitors to tell the good news about your site. A great little viral marketing tool that is simple to implement and can bring great results.
REDIRECT PAGE
One of the most useful little bits of code you'll ever use. I use redirects all the time, especially if I'm promoting an affiliate link. You should do the same. This will cloak your affiliate links and make you more income. A must have!
SET HOMEPAGE
Not many people will set your site as their homepage these days, but it's still worthwhile giving them the option.
BOOKMARK US
Makes it easy for visitors to find you again. You'd be surprised how many people will actually bookmark your site to come back to again later. Make it easy for them.
EXIT POPUP
Perhaps not as mainstream popular as they once were. Nonetheless, they can be very effective, and in a lot of cases more effective than an entry popup page.
AUTO POPUP AND CLOSE WINDOW
Automatically opens a small popup window and closes it after a specified period of time. Great for displaying important messages without forcing users to close multiple windows.
You should consider using some of these web master software tools in your online marketing efforts. They won't cost you anything but your time to incorporate them into your site. Once you have mastered these basic tools, only then should you consider some of the other more advanced software tools that are available.
You can get a comprehensive collection of free web master software tools at my website.
This article was written by Hugh Pate, publisher of the newsletter Net Success Tools. Subscribe at http://www.netsuccesstools.com and receive the Web Tools Power Pack, a collection of essential webmaster tools.
Source: www.articlesbase.com
